Fortune 500 Insurance
Design at Scale Through Enterprise Design System & Governance
60%
less developer dependency
20%
lower operational costs
15%
higher team efficiency
Legal Disclosure:
Client identity and materials are anonymized. Metrics reflect representative outcomes. Request a confidential walkthrough
Overview
Context
A Fortune 500 insurance provider managed more than 70 digital properties across multiple business units. Fragmented platforms, siloed teams, and inconsistent workflows led to inefficiency, higher costs, and poor user experience.
Challenge
- More than 70 disconnected web properties created operational inefficiency
- No unified design system or delivery model; heavy developer dependency
- Inconsistent UX increased support calls and user frustration
- Lack of governance limited scalability across business units
Role
Vice President, User Experience and Web Management
- Owned enterprise-wide UX transformation and governance
- Built and scaled a unified design system across business units
- Modernized delivery workflows with Figma and Sitecore CMS
- Mentored cross-functional teams to raise UX maturity
Strategy & Execution
- Enterprise transformation leadership: Directed UX strategy and modernization across 70+ properties, aligning product and business objectives.
- Governance model: Established KPIs and governance standards to ensure system adoption and performance tracking.
- Design system rollout: Built and scaled a unified design system to improve consistency and reduce redundant effort.
- Tool modernization: Migrated teams to Figma and Sitecore CMS; standardized workflows that reduced developer dependency.
- Accessibility integration: Embedded accessibility best practices into the design system and delivery processes.
- Team enablement: Mentored cross-functional teams, delivered training resources, and ensured adoption across business units.
Example: Building While Delivering
I was responsible for both creating a new enterprise design system and building a UX team from the ground up, all while supporting ongoing digital initiatives.
- Team creation: Recruited and mentored a cross-functional UX team, establishing roles, workflows, and governance.
- Research foundation: Led user research to inform the design system and optimize active projects.
- Experience improvements: Applied findings to streamline user flows, refine information architecture, and improve page performance.
- Service design enhancements: Introduced consistent patterns that reduced complexity and improved usability across properties.
- Parallel delivery: While the design system matured, the team continued delivering projects with interim templates — proving the approach, maintaining velocity, and building leadership confidence in the system.
This dual focus, transforming while delivering, established credibility, accelerated adoption, and ensured that the design system delivered value from day one.
Outcomes
60%
reduction in developer dependency across 70+ properties
20%
lower operational costs through streamlined workflows and reduced redundancy
15%
increase in team efficiency through KPIs and governance alignment
Enterprise adoption
of the unified design system across multiple business units
FAQ
- How do you share specifics under NDA?
- I provide anonymized visuals and metrics. Detailed walkthroughs are available under NDA on a live call.
- Can this model work outside insurance?
- Yes. The governance, accessibility gates, and vendor enablement approach are industry‑agnostic.
- Which tools did you standardize?
- Figma for design libraries and tokens; Miro for brainstorming and visual communications; an enterprise CMS for assembly (e.g., Sitecore); and shared KPI dashboards for governance.
Case Studies
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Fortune 500 Insurance
Design at Scale Through Enterprise Design System & Governance
An enterprise design system and governance model standardized patterns across 70+ digital properties. Reducing developer dependency by 60% and lowering delivery costs by 20%.
Accessibility Program
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Logistics
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