Strategic UX Leader | Accessible Innovation | Driving Growth

• Boosted team website development time by introducing standardized processes and streamlined operations. For example, streamlined delivery of more than 40 multilingual and multibrand sites within record time and reduced budget.
• Elevated design quality and efficiency by leading best UX practices, conducting design reviews, and ensuring on-time, on-budget delivery across multiple design teams.
• Championed the development and governance of the global Design System, fostering consistency and collaboration.
• Secured high-quality deliverables by building and maintaining strong relationships with external design vendors.
• Spearheaded Accessibility Program governance, ensuring compliance with accessibility standards and guidelines.
• Integrated accessibility earlier in the project development cycle, resulting in a more inclusive user experience.
• Integrated accessibility earlier in the project development cycle, resulting in a more inclusive user experience.
• Collaborated with cross-functional teams (Procurement, Legal, Regulatory, Delivery) to champion accessibility initiatives throughout the organization.
• Drove digital transformation by implementing innovative strategies and design thinking to streamline business processes.
• Empowered UX team members through mentorship, enhancing their skills and knowledge to drive innovation.

• Assessed, envisioned, defined and implemented team's structures and roles
• Managed UX design deliverables to ensure a great user experience and Business Owners expectations
• Supported and managed Design Systems for the company's brands
• Led the delivery of UX projects, as well as conceived and conducting User research and Stakeholder workshops
• Led UX transformation and implementation of UX processes including evidence-based design, innovation, UX research, Visual QA etc
• Oversaw the design work being produced by the UX team, maintaining consistently high standards for UX
• Defined and set up delivery and performance KPIs for the teams
• Defined and implemented new team integration and collaboration processes
• Established governance process to support UX and online ecosystem, maintain consistency and uphold standards
• Identified projects risks and developed mitigation strategies
• Advocated for the Design Thinking across the organization
• Worked across teams to create relationships with stakeholders
• Established team development, including team trainings and mentorship
• Created collaborative culture

DESIGN:

• Manage design projects from concept to completion
• Create guidelines, conduct and analyze results of UX testings
• Set and communicate the creative direction of the projects to the teams and customers
• Create workflows, user stories, wireframes, prototypes, visual designs, and proof of concepts for the web and mobile applications
• Plan, conduct and analyze usability testing and workshops
• Estimate and budget design projects

LEADERSHIP:

• Leading in-house and remote teams
• Introduced, built and support design studio collaborative culture
• Mentoring, developing, and leading UX teams: in-house, remote, and freelancers
• Established the design process for design teams: aligned creative methods across teams introducing user-centric, lean and collaborative methods.
• Talent recruiting, selection and retention
• Encourage and support intelligent innovation
• Lead regular design sessions with the teams
• Oversee the design work being produced by the UX team, maintaining consistently high standards for UX and visual design.

BUSINESS:

• Increased customer satisfaction, success, retention, and loyalty
• Established business and production process
• Represent the company for client engagements and in outreach activities, identifying new opportunities, design estimation, and resource allocation
• Work closely with sales and marketing departments to create marketing and positioning strategies
• Strategize company’s vision, development, grows, and culture
• Work closely with development teams and partners in an effort to align their visions and also to ensure that their consolidated vision is in line with the core business values.

• Lead UX research and design within Innovation group to enhance usability, learnability, interactivity, satisfaction, and adaptation of the platform
• Organized, prepared and facilitated user research for a current and future Sitecore CMS, mobile, and Analytics applications
• Created wireframes, prototypes, proof of concepts for the web and mobile applications, helped development teams with implementation

Course of lectures and labs

• «Information Architecture»
• «Usability Evaluation and Accessibility»
• «User-Centered Interface Design»
• «Interactive Design Concepts»
• «Conceptual Interactive Design»
• «Non-Linear Narrative»
• «Interactive Message Design»

• Lead Information Architecture and User Experience research and design for a new web-portal
• Conducted stakeholder’s interviews, lead design sessions and focus groups
• Created wireframes and prototypes
• Mentor and supervised designers

• Lead information architecture research: user goals, user tasks and competi-tive analysis, site structure and site maps
• Collaborate in the Mental Models project

• Responsible for information architecture, user experience and UI redesign of several complex web-applications
• Conducted usability studies, stockholder interviews, created visual design and prototypes
• Created, managed and mentor User Interface Design group

• Information Architecture, UX, and UI to blend user’s and corporate goals
• Design and develop look and feel of www.tennessean.com, established site design standards
• Translated corporate concepts to a web-safe, accessible design
• Usability consulting, prototypes, production templates for a tennessean.com products: TennesseeGreen.com, TennesseanTravel.com, and other corporate products

• Art direction, training, and supervision of web design and pre-press groups
• Created and managed print and web-design studio

• Established design guidelines, corporate identity for internal and external customers
• Lead design and development of a custom CMS